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Goodest, a pet food brand under Century Pacific Food, Inc., needed an e-commerce enabler to build, manage, and scale its online presence and quickly launch in direct-to-customer marketplaces and e-commerce platforms. The brand wanted to enter the pet food market successfully upon seeing the increased number of pet owners in the Philippines and the low penetration of pet food in the country. Etaily proved to be the right partner for Goodest with its end-to-end eCommerce solutions.
Goodest is Century Pacific Food, Inc.’s new brand and first foray into the pet food market. The brand’s first few products include a range of affordable cat food that meets nutritional standards set by the Association of American Feed Control Officials (AAFCO). Century Pacific launched Goodest upon seeing that pet ownership in the country has risen as a result of long term-term trends such as rising incomes, as well as demographic trends such as people staying single longer or having children later. The COVID-19 pandemic also played a role in the increase of pet owners in the Philippines.
Goodest tapped e-commerce enabler Etaily to support its e-commerce journey. Discussions started as early as June 2021 to prepare for Goodest’s launch in September on two of the leading e-commerce marketplaces in the Philippines: Lazada and Shopee.
Etaily covered end-to-end the e-commerce journey of Goodest—from channel creation to fulfillment.
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