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Data Strategy & Reporting.

We conduct a full audit of your current data stack and reporting capabilities to understand the ability of your current e-commerce setup according to the right performance metrics.

Data strategy and reporting services.

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Automated reporting to monitor onsite performance and integration into client systems

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Identification of gaps in data

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360-degree data audit of current setup and reporting capabilities

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Google Tag Manager (GTM) setup for tracking

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Report configuration

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Unlocking the power of Data.

etaily offers a suite of proprietary data services that allow brands to harness insights from extensive data sets. Designed to provide real-time updates. We utilise the data generated by the channels and combine it with the strategic expertise data team to deliver informed insights for business, brand and commercial optimisations.

Market & Customer Profiling.

Bringing together anonymized client data, we can build richer audience profiles for your target segments and ultimately help you access new and more targeted acquisition and engagement opportunities.

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Customer Profiling Services.

These audience profiles can then be utilized by the etaily marketing team to drive performance through testing with new customer segments. Our customer profiling services include:

Creating rich customer profiles

Comparing audience segments between etaily brands vs the overall population

Expanding target audience size

Enhancing campaign performance

Market Profiling Services.

We help you work on opportunities within the current markets to expand your business based on consumer behaviors and market analysis. This process includes looking at potential market development processes:

Market analysis and projection

Consumer trend analysis

Strategic recommendations and market proposition

Competitor analysis and market mapping

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Conversion optimisation.

In close collaboration with our UX team, we conduct fully integrated A/B testing and optimization initiatives to statistically help you improve onsite experiences for your customers.

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Conversion Optimisation Services.

Other conversion optimisation services include:
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Website performance analysis

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Test plan execution

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Marketing performance analysis

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Reporting and recommendations

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Continuous optimization test plan

Partners.

We work with some of the biggest names in the eCommerce industry to bring the best omni-channel solution to our clients.
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