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Etaily is part of a growing roster of Southeast Asia-based e-commerce enabler startups that have recently raised funding. It wants to differentiate by providing a one-stop solution that focuses on managing online marketplaces of brands and building direct-to-consumer channels through online and offline distribution channels.
Research from Google, Temasek Holdings Pte, and Bain & Co. show that Southeast Asia’s booming internet economy is expected to reach $363 billion by 2025, with e-commerce becoming one of the major drivers of this estimated growth. In fact, online spending in the region rose to $174 billion in 2021 and 60 million new digital consumers have been added to SEA since the start of the pandemic.
On another hand, new businesses are also riding in the e-commerce wave by primarily setting up shop online. In the Philippines, 73,276 online businesses were registered within a five-month period in 2020. These online businesses are now resolving the pain points that brick-and-mortar businesses left during the pandemic.
These findings point to two things: first, established retailers now need to maximize the opportunities of e-commerce where they have to integrate their offline channels with their online activities. Second, businesses need to learn how to properly move online. This means taking into account major e-commerce processes that enhance not only their internal operations but also improve the entire shopping experience for their customers. These processes can include centralizing their offline and online inventories, optimizing product names and descriptions, and investing in digital marketing strategies, among other things.
Etaily presents itself as the e-commerce enabler with one-stop-shop services for brands in the Philippines.
With Etaily’s rapid growth as an e-commerce enabler, the company provides great value to the aforementioned group of investors, all of which also seek to enhance the digital economy in the Philippines as well.
Etaily currently serves a number of major retail brands in the Philippines such as Midea, Toshiba, SSI, and Nivea. The company is led by e-commerce experts hailing from the likes of fashion e-retailer ZALORA, e-commerce company Lazada, and e-commerce solutions provider Buy Quickly.
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