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Landmark is a department store and supermarket founded by businessman Teddy Keng. He first opened Landmark Makati in January 1998, which became popular for its affordable and unique products across categories of clothing, accessories, electronics, homeware. Since Landmark’s establishment, its supermarket has been recognized as the top supermarket in the entire country in terms of sales.
Landmark has become a one-stop shop for mall-goers. With the establishment of the Mary Mother of Hope Chapel in both Landmark Makati and Trinoma, the department store has drawn families who want to go to mass, have a nice meal, and shop for apparel or groceries all in one place.
With the COVID-19 pandemic forcing physical retail stores to temporarily close, Landmark saw an opportunity to start its retail digital transformation to fully integrate its existing offline retail points with online channels. It also sought a business partner that could manage a wide range of online store operations, such as:
Landmark tapped Etaily to help launch the department store on leading e-commerce marketplaces, create effective online content to advertise its products, overdrive growth and performance marketing, establish a functional online inventory system, and fulfill orders until items are delivered directly to its customers.
Etaily provided Landmark a full suite of omni-channel e-commerce solutions, such as the following:
Upon going online, Landmark reached three major successes. First, it became recognized as one of the top eight brands in the “Kitchen & Dining” category on Lazada in May 2021. It also achieved PHP1 million GMV (gross merchandise value) in April 2020 and gained more than 24,000 followers on Instagram and almost 120,000 followers on Facebook.
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