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Terranova is an Italian fast fashion brand that is present across Italy and 37 other countries. The brand is known for its colorful, youthful, and trendy designs of everyday staples such as t-shirts, trousers, shorts, sweatshirts, jackets, accessories, and more for people of all ages.
Terranova was founded in 1998 by Vittorio Taddey under the Teddy SpA Group of companies, which also founded international brands such as Rimascimento, Calliope, Kitana, and QB24. Terranova reached the Philippine shores in 2003 with its first store in Glorietta 4 mall through Remini Italia Corporation, a unit of TriMark Holdings Inc., and opened its biggest store yet in SM Mall of Asia in 2006 to cater to its growing market. Today, there are over 16 Terranova stores throughout the Philippines.
A leading fast fashion brand, Terranova Philippines faced challenges going online quickly yet efficiently during the COVID-19 pandemic. It had two main requirements at the onset of its e-commerce transformation:
Remini Italia Corporation and TriMark Holdings Inc. tapped e-commerce enabler Etaily to build Terranova Philippines’ online retail ecosystem. From content production to warehousing and fulfillment, Etaily helped the brand meet its e-commerce needs to continue serving its existing customer base.
Etaily launched Terranova.ph and Terranova’s ZALORA storefront in January 2021 and achieved XX in their first three months of operations. Soon after, Terranova Philippines’ shop launched on Lazada, one of the largest online marketplaces in the country. This success pushed Terranova and Etaily to take their business partnership to the next level through enhanced performance marketing and added affiliate marketing.
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