On the Rising Importance of Local Filipino eCommerce


Etaily is a one-stop, omni-channel solution that helps businesses sell virtually. Whether it’s content production and channel creation to warehousing and fulfillment, Etaily offers a full suite of services encompassing anything a brand would ever need to get closer to their customers, complete smooth transactions, and bring the product to their customer’s doorstep.

So far, Etaily has worked with SMEs, fashion conglomerates, and Fortune 500 companies such as Vans, Mossimo, Terranova, and more to launch and run their e-commerce businesses at start-up speed.

The Challenge.

A report by London-based market research firm Euromonitor says that 39% of Filipinos prefer to purchase local products while another 40% are more interested in shopping in local stores. These figures are higher than the global average of 28%. The rising interest is attributed to the spike in online shopping during the COVID-19 pandemic, as Filipinos staying home found new brands to support.

The findings are striking, especially given that 71% of Filipinos recognize they have more access to foreign brands compared to five years ago.

Yet the rising demand presents a challenge for Filipino entrepreneurs.

Difficulties navigating e-commerce.

Many business owners may find it difficult to juggle selling on multiple marketplaces, managing inventory, arranging fulfillment, and many more of the tasks that come with e-commerce.

With increased interest in buying local likely to stay for the foreseeable future, local businesses need a way to stay competitive in e-commerce.

The Plan of Action.

E-commerce enablers have long been a helping hand for businesses looking to easily and quickly solidify their online presence.

An e-commerce enabler can handle everything from content production to handling warehousing and fulfillment. Local brands then get the capabilities they need to digitally attract consumers, transact online, and deliver their products.


Local businesses looking to thrive in e-commerce can look to Etaily, which offers all the services expected from an e-commerce enabler. Euromonitor’s Megatrends Report even cited Etaily as an eCommerce solutions provider that is uniquely positioned to help Filipino MSMEs achieve their full potential even during the pandemic and amidst stiff competition in the e-commerce scene.

For example, Etaily was responsible for Landmark’s Lazada and Shopee online storefronts, a task that included being responsible for store design, user experience, artwork, and copy. It was also Etaily responsible for staying updated on new marketplaces and site campaigns, ensuring its client is strategically placed to take advantage of every new change.


So far, Etaily has helped businesses such as Vans, Mossimo, and Terranova stand out in the local e-commerce scene. With Etaily’s help, these businesses managed to build a solid online presence, stay connected with customers, and bring their products to the customer’s doorsteps without any major issues.

Filipino entrepreneurs can look to Etaily’s track record when deciding to look to the company for a helping hand. Experts in e-commerce, Etaily frees business owners to concentrate on innovating their products/services and thinking long-term about the future of their business.

Learn how Etaily can take your brand to the next stage of its evolution.