What is an eCommerce CMS? Here’s What You Need to Know
- etaily Team
- June 16, 2022
- 7 minutes reading
In this digital age, it would do businesses well to always make themselves available online; and creating a website is a great place to start building brand awareness.
The pandemic has contributed $219 billion to the U.S. eCommerce sales in 2020-2021. Due to the series of lockdowns and case surges worldwide, many consumers have resorted to online shopping in purchasing essential items and others.
With eCommerce’s upward trend, its sales are projected to increase from $4.9 trillion in 2021 to $6.4 trillion in 2024. Its forecast penetration rates are also expected to climb from 15% in 2020 to 25% in 2025. These numbers have affected how willing businesses are to integrate eCommerce practices into their line of operations.
In this digital age, it would do businesses well to always make themselves available online; and creating a website is a great place to start building brand awareness. However, doing this requires great work in updates and its maintenance.
Apply a content management system (CMS), a solution that can help you create, manage, and modify content on your website. Keep reading to know more about eCommerce CMS.
What is an eCommerce CMS?
A CMS is a software that allows eCommerce brands to manage their website’s content including creation and modification. This kind of system is helpful to businesses as it doesn’t require coding to operate and is completely customizable to your needs.
When you have an online shopping cart feature on your site, the eCommerce CMS is also the tool that allows for the easy direction of all backend store work for your online shop which includes product management and direct selling.
Benefits of CMS to an eCommerce Business
There are multiple benefits to integrating a CMS solution for businesses across all industries. For your eCommerce shop, here are some worth taking note of:
Upgrade your existing site into a shop
Key additional features in a CMS such as inventory management, automation, and easy payment and shipping integration can be seen as an upgrade to your online shop. These will help you provide a simple and streamlined shopping experience for your customers.
Allow seamless data integration
Instead of manually putting your prospect’s data in your records, you can utilize a CMS to collect and process them in real-time accordingly. This lets you interpret data easily and understand where your customers are in their purchasing journey.
Information is a powerful tool so its protection is vital. In business, information privacy for both the company and the client is a top priority. This will also assure your clients and foster their trust in your business. Content management systems can integrate strong security and authentication mechanisms to double up your site’s security and prevent data breaches.
Enable content organization
A CMS organizes all website content and ensures that they stay accessible for any tweaks and additions. This system will allow everyone on your team, including your e-tail partner to manage your site without much trouble navigating through the system and during implementation.
Key Features to Look for in an eCommerce CMS
Now that you know the benefits of a CMS, it’s time to pinpoint features that will help you improve your online shop’s operation and performance. Here are some key factors to look for in an eCommerce CMS:
A CMS is designed to let you manage all the tasks that need to be produced and distribute content for your eCommerce shop. With this, its dashboard should be user-friendly, requiring no prior knowledge of coding to navigate it.
CMS allows you to add and schedule content, install plugins, review performance analytics, and do other things in a breeze. All in all, they should simplify business owners’ work, not make them more complicated.
Placing your content in different mediums can be confusing and require a lot of work. An effective eCommerce CMS enables you to create a single content and render it on any channel of your choice.
You can easily distribute your materials across the web by linking all your business’ online channels to the system. When set up properly, you can launch email campaign blasts, publish on content hubs, and share on social networks in just a few clicks.
Advanced SEO tools
About 64% of marketers actively invest in SEO because it grows organic presence — an important aspect in building a brand. In choosing a CMS, find one that comes with built-in SEO tools that will optimize your content for better search rankings.
When utilized properly, you can expect a positive turnaround in traffic, leading to more brand interest and conversions.
Revamping a website entails importing large numbers of web files. Without the help of a CMS platform, migration from one host to another could be time-consuming. Some websites can take as long as 24 hours to migrate to a new server.
The best eCommerce CMS platforms help you cut the time in this regard while safely getting your data off the previous site into the new one.
Make sure your chosen CMS provider has an excellent customer service department that you can contact for inquiries. Look for a vendor that can provide you with not just an exceptional platform, but also an extensive yet easy-to-understand manual on how to work around the system.
Additionally, your CMS partner should also be able to get back to you with a solution for urgent concerns.
Move and Improve with the Power of CMS
With the continued developments in eCommerce, it’s only a matter of time before traditional businesses make the switch to digital operations. Having a CMS that provides the right features for your business is the most important in managing content and more in your eCommerce store.
To make the most out of your CMS and other eCommerce technology, team up with the digital commerce experts at etaily. etaily provides an end-to-end solution across all aspects of operations, brand, data, and technology for seamless store function, e-tailing your business for the future.
Contact us to learn more about how we can help elevate your brand in the eCommerce space today!