eCommerce is empowering SE Asia’s digital economy
In 2021, online spending in Southeast Asia rose by 49% to $174 billion.
E-commerce has become one of the main drivers of Southeast Asia’s digital economy. Businesses wanting to participate in this new economy can now rely on e-commerce enablers to support their move online.
Southeast Asia is rapidly emerging as a tech hub. In fact, the region’s booming internet economy is expected to reach $363 billion by 2025, with e-commerce becoming one of the major drivers of this estimated growth.
Existing businesses are taking these figures and new consumer behaviors as a sign to start their digital transformation and contribute to the growing digital economy in the region.
Rising demand for digital transformation.
In the Philippines, 73,276 online businesses were registered within a five-month period in 2020. Trade Secretary Ramon Lopez reported that many online businesses such as online retail, delivery services, and digital payments are now filling the gaps that brick-and-mortar businesses left during the pandemic and continuously helping consumers get on with their lives.
However, many businesses still believe that “going digital” is easy. What they fail to take into account is the myriad of e-commerce processes that they need to accomplish such as centralizing their offline and online inventories, optimizing product names and descriptions, and investing in digital marketing strategies, among other things.
Omni-channel solutions as the key to successful digitization.
Founded in 2020, Etaily provides brands with a full suite of e-commerce solutions that range from third-party marketplace management to omni-channel execution. The company recently secured USD$4.3 Million in Pre-Series A funding, which it will use to invest more in its proprietary technology that can converge the online and offline operations of its business partners and thus enable them with an offline-to-online-to-offline journey. Etaily’s technology is also designed to manage business-to-business and business-to-consumer sales in one platform, supporting retailers in their shift towards a direct-to-consumer business model.