etaily Sees a Direct-to-Consumer Approach That Pays Off
- etaily Team
- January 11, 2022
- 4 minutes reading
A direct-to-consumer (D2C) approach presents a middle ground
Amidst the global pandemic, brands have either continued to grow or taken hits and struggled to recover. The difference-maker is a robust direct-to-consumer approach that enables them to thrive with e-commerce platforms.
The promises of D2C.
Finally, the D2C model can bring on high average order values, strong gross margins, and repeat rates via subscriptions models thanks to brands being that much closer to their customers. The model can even drive lifetime value through customer loyalty, leading to greater brand confidence towards new customer acquisition.
Etaily use cases for the D2C model.
Within the first two months since the brand’s launch, Goodest ranked within the Top 10 brands of the pet care category of the leading e-commerce platforms in the Philippines. Landmark achieved PHP1 million GMV (gross merchandise value) in April 2020 before also becoming recognized as one of the top eight brands in the “Kitchen & Dining” category on Lazada just a month later. Terranova Philippines reported double in terms of business growth rate and monthly repurchase rate, 1.5 times higher in conversion rate and average order value, and decreased cart abandonment rate.