How etaily Helped Terranova Philippines Build an Online Retail Ecosystem
Terranova Philippines faced a challenge many other companies from different industries faced as well—going digital
In the Philippines, e-commerce quickly became a great alternative to physical stores during the pandemic. With the country being home to 79.7 million internet users, it became easy for consumers to shop online. But while the shift to e-commerce was easy for many consumers and small businesses, the opposite can be said for established businesses. Contrary to popular belief, not all businesses have the knowledge, resources, and manpower to fully go digital. Terranova Philippines faced this exact predicament at the onset of the pandemic and thus needed a partner to help resolve this challenge to continue serving customers across the country.
What were Terranova Philippines’ e-commerce needs?
How did Etaily meet Terranova Philippines’ needs?
Online retail channel creation with API-channel integration
We built Terranova Philippines’ website, covering design, user experience, copy, and back-end features for ordering, payment, and delivery. We also set up the brand’s ZALORA storefront through API channel integration.
Content creation and management
We contributed to Terranova Philippines’ existing content, implemented campaign plans across the brand’s online channels, and provided product photography and SEO optimization services.
We updated Terranova Philippines’ inventory and product details, changed banners for new campaigns and sales, and liaised with marketplace account managers for the brand.
Inventory stock pool consolidation
We built a consolidated inventory stock pool for Terranova Philippines’ website, and marketplace stores.
Order and inventory synchronization
We implemented back-and-forth order and inventory synchronization for real-time visibility of product-specific stock availability across all of Terranova Philippines’ marketplaces.
Customer service management
We handled all customer service inquiries for the brand and made sure to meet marketplace service-level agreements.
Staff training and onboarding
We trained Terranova Philippines’ staff to become more adept with e-commerce tools and practices.
We stored Terranova Philippines’ e-commerce inventory in our warehouse to quickly fulfill deliveries once orders are made. We also handled last-mile logistics to deliver orders to customers on time based on SLAs.
What did Terranova Philippines achieve since going online?
Etaily launched Terranova.ph and Terranova’s ZALORA storefront in January 2021 and achieved XX in their first three months of operations. Soon after, Terranova Philippines’ shop launched on Lazada, one of the largest online marketplaces in the country. This success pushed Terranova and Etaily to take their business partnership to the next level through enhanced performance marketing and added affiliate marketing.