Landmark kickstarts retail digital transformation
Landmark is a well-established offline retailer in the Philippines.
For many businesses, the COVID-19 pandemic became their wake up call to finally start their digital transformation. Even leading e-commerce players saw the surge in tech adoption among businesses. For instance, web hosting company GoDaddy reported that, from February to April 2020, it saw a 48% increase in new paying subscribers and a 141% rise in the number of products ordered from its sites.
The shift of businesses from offline to online channels became evident in the Philippines as well. According to the Department of Trade and Industry, the number of registered online businesses in the country soared from 1,700 in January to March 2020 to 75,000 in April to September 2020.
What were Landmark’s e-commerce needs?.
- Fully updating its business tools to suit e-commerce
- Providing a working infrastructure to integrate offline retail and online marketplaces
- Managing and mapping inventory
- Overseeing warehouse and fulfillment operations
As a true e-commerce enabler, Etaily came into the picture to help Landmark with its shift online.
Online retail channel creation
We built Landmark’s Lazada and Shopee online storefronts and strategically segmented its products online to make it easier for customers to navigate the online channels.
Content creation and management.
We took professional photos of Landmark’s products and provided clear descriptions for them to enhance the purchasing decision of the department store’s customers.
Channel and online store management
We updated Landmark’s inventory and product details, changed its banners for new campaigns and sales, and liaised with marketplace account managers.
Partnerships and campaign management
Inventory management and SKU naming
We created a new SKU naming convention to suit e-commerce standards and helped Landmark’s suppliers migrate to the new naming system.
We created foot traffic for Landmark’s online channels through interest targeting and performance marketing on Facebook and Google.
Social media management
We built and handled Landmark’s Facebook and Instagram accounts to drive traffic towards the store’s online channels and directly respond to customer inquiries.
Customer service management
We handled all customer service inquiries for Landmark and made sure to meet marketplace service-level agreements.
We stored Landmark’s e-commerce inventory in our warehouse to quickly fulfill deliveries once orders are made.