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Skechers widens footprint in the Philippines with etaily, unveils growth plans for 2023

Skechers x etaily
The etaily team led by CEO Alexander Friedhoff (7th from left) and Skechers team led by Country Manager Agnes Suzette Pasustento (5th from right), meet to finalize 2023 business plans for the shoe brand.


MANILA, Philippines – etaily has earned Skechers’ trust as its strategic eCommerce partner for 2023. The Comfort Technology Company and global leader in footwear, has chosen the Ayala-backed end-to-end eCommerce enabler to improve customer experience across digital channels and drive growth in all product lines through a unified omnichannel strategy.


“Since last year, our partnership with etaily has brought us more customers through major online marketplaces. Since we onboarded the brand in popular shopping platforms Shopee and Lazada, we have increased revenue by over 64%. During 11.11, we achieved a 100% uplift in sales. This year, through etaily, we are mapping out increased projections from last year’s business performance, leveraging on their capabilities in operations, brand, data, and technology.” said Agnes Suzette Pasustento, Country Manager Skechers Philippines.  


etaily has helped Skechers grow by building and designing stores on Shopee and Lazada, campaign planning, and utilizing its tech-enabled warehouse featuring its proprietary Order Management System (OMS) and Warehouse Management System (WMS). The eCommerce enabler also supports the footwear brand’s performance marketing, specifically media planning and buying. etaily sees potential in Tiktok’s personalized interface and interactive nature as a landing page for brands’ eCommerce platforms.


“It’s an exciting time for etaily as we partner with a global footwear leader like Skechers. We will deploy end-to-end efforts from performance marketing to fulfillment to reach our joint objectives for 2023,” said Alexander Friedhoff, CEO of etaily.


Skechers’ merchandising is also aided by etaily’s Data and Analytics capabilities, which brings select footwear to the forefront as consumer demand soars. Skechers’ outdoor footwear, specifically trail and hiking shoes, takes center stage as consumers engage in revenge travel and travel restrictions relax.


“We plan to take advantage of the consumer routine. For a business in eCommerce to be successful, they have to track their customers in all touchpoints: from purchase, delivery, fulfillment and return. Every customer has their own independent experience, and we aim to make it as smooth and seamless as possible,” Friedhoff added. 


In addition to eCommerce upgrades through etaily, Skechers teases to collaborate with popular personalities to boost its presence. In the first quarter of 2023, a rising global icon will headline their shop pages and marketing collaterals.


A 360 eCommerce Solutions Provider, etaily, is committed to expanding client presence within and beyond the SEA region through considerable technical skill, market knowledge, analytics, and supply chain expertise. etaily is headquartered in Singapore, with operations in Malaysia, Indonesia, and the Philippines.

To learn more about the business and its services, visit or email [email protected].

About etaily 

etaily provides a comprehensive solution that enables and empowers eCommerce growth by offering end-to-end services such as technology, operations, brand, and data capabilities. Since 2020, etaily has continuously evolved as an enabler and is now the go-to partner of big brands across the country and Southeast Asia.


Having attained the highest level certifications from both Lazada & Shopee in 2022, we are the right choice for growing your eCommerce business. Contact us at